Privacy Policy

Last updated: March 5, 2026

BellyBloom operates this store and website, including all information, content, features, tools, products, and services in order to provide you, the customer, with an appropriate shopping experience (the “Services”). BellyBloom is supported by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or otherwise interact with the Services or communicate with us. In the event of any conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand how we collect, use, and disclose your information.

Personal Data We Collect or Process

When we use the term “personal data”, we refer to information that identifies you or can reasonably be linked to you or another individual. Personal data does not include information collected in an anonymous or anonymized form so that it cannot identify you or be linked to you.

Depending on your interaction with the Services, where you live, and as permitted or required by applicable laws, we may collect or process the following categories of personal data, including inferences derived from such personal data:

Contact details, including name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card numbers, debit card numbers, financial account numbers, card payment details, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.

Account information, including username, password, security questions, preferences, and settings.

Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or remove, as well as past transactions.

Communications with us, including information you provide when communicating with us, for example when submitting a dispute to customer support.

Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including information about your interactions with the Services and how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data.

Automatically through the Services, including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From our service providers, including when we engage them to implement certain technologies and when they collect or process personal data on our behalf.

From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

Providing, personalizing, and improving the Services

We use your personal data to provide the Services and fulfill our contractual obligations to you. This includes processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience such as product recommendations based on your purchases. This may also include using your personal data to personalize and improve the Services.

Marketing and advertising

We use your personal data for marketing and advertising purposes, such as sending you marketing, promotional, and advertising communications via email, text message, or mail, and showing you online advertisements for products and services within our Services or on other websites. These ads may be based on items you previously purchased, added to your cart, or other activities within the Services.

Security and fraud prevention

We use your personal data to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act against fraudulent, illegal, unsafe, or harmful activities, and protect public safety and our Services. By choosing to use the Services and registering an account, you are responsible for protecting your login credentials. We recommend that you do not share your username, password, or other access details with anyone.

Communicating with you

We use your personal data to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.

Legal purposes

We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from authorities or government agencies; to investigate or participate in potential or ongoing legal proceedings; and to enforce or investigate potential violations of our policies or terms.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, storage, order fulfillment, and shipping).

• With business and marketing partners to provide services and marketing advertisements. For example, we use Shopify to help deliver personalized ads through third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data according to their own privacy policies. Depending on where you reside, you may have the right to request that we do not share your data for personalized advertising.

• When you request or authorize us to disclose information to third parties, such as when shipping products or using social media widgets or login integrations.

• With our affiliates or within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce terms and policies, or to protect the Services, our rights, or the rights of others.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data related to your access to and use of the Services in order to provide and improve them.

Data submitted to the Services may be transmitted to and shared with Shopify and third parties who may reside in countries different from your own.

Additionally, to help protect, grow, and improve our business, we use certain Shopify features that incorporate data collected from your interactions with our store, other merchants, and Shopify itself.

In these cases, Shopify is responsible for processing certain personal data and responding to requests regarding your rights over such data.

For more information, please refer to the Shopify Consumer Privacy Policy.
You may also exercise certain privacy rights through the Shopify Privacy Portal, depending on your location.

Third-Party Websites and Links

The Services may contain links to third-party websites or online platforms. If you follow these links, you may be subject to their privacy policies and terms. We are not responsible for the privacy practices, security, or accuracy of these third-party sites.

Information shared publicly or semi-publicly on third-party platforms (such as social media) may be visible to other users without restriction.

Children’s Data

The Services are not intended for minors, and we do not knowingly collect personal data from children under the age of majority in their jurisdiction.

If you believe a child has provided personal data, please contact us so we can delete it.

Data Security and Retention

No security system is completely secure, and we cannot guarantee absolute security. Data transmitted online may not always be secure.

We retain personal data only as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Right of access

• Right to deletion

• Right to correction

• Right to data portability

• Right to manage communication preferences

You may opt out of promotional emails using the unsubscribe link in our messages.

Residents of the UK or European Economic Area (EEA) may also have the right to:

• Object to or restrict processing

• Withdraw consent where processing is based on consent

You can exercise these rights by contacting us.

Complaints

If you have concerns about how we process your personal data, you may contact us.

Depending on your location, you may also file a complaint with your local data protection authority.

International Transfers

Your personal data may be transferred, stored, and processed outside your country.

When transferring data outside the EEA or UK, we rely on legal safeguards such as Standard Contractual Clauses approved by the European Commission or equivalent protections.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Updated versions will be published on the website and will include the revised “Last updated” date.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

Email: hello@trybellybloom.com

Address:
Lucky Centre
167–181 Wan Chai Road
LAT 1512, 15th Floor
Wan Chai, Hong Kong

For the purposes of applicable data protection laws, we are the data controller of your personal data.